The Innovation Roadmap
Innovation, being one of the favourite company strategy, was further boosted by Gary Hammel in his book, Leading the Revolution. Innovation today is a loaded word and it covers a wide scope, and I foresee that the way innovation is going to be implemented in companies will remain highly fluid for some time. While some have taken on the path of least resistance, which may not be a bad idea if the culture is already there, like Apple and Google, the rest may be better off to begin with some form of structured approach.
Looking at the pace of innovation happening in the world of business – the iPhone, iPad, iPod, it seems to tells us through the success of Apple, that implementation of innovative strategy is obviously on the path of growth.
This is the 2nd Apple store in China. People lining up for their iPad2, as if there is insufficient in stock.
Innovation can be defined simply as the dynamic value-adding transformation of something brought about by creative and flexible thinking. Thus creation is but one result of creative thinking, but innovation is about the real thing – the essence or the final useful result of creativity.
Innovation Equation (CYH)
Perhaps only artists, but surely not business owners would take creativity literally. As companies spend resources to help their employees learn creative thinking, idea generation, the employee knows that there is no compromise.
For companies, creations will only be recognised if they can add value to the company concerned. If Apple cannot sell the iPad3 (which is in the works now) then all we can say is that iPad3 is not an innovation.
Boston Consulting Group (2009)
